Saturday, 12 May 2012
Our Revised Evaluation
To evaluate our coursework, we were given the question of "How effective is the combination of your main product and the ancillary texts?" Before we edited our texts to achieve a better overall image of the product, one that was more polished and looked more professional, they were closely linked by their edgy urban theme, featuring the band against a rough city wall to link with the rough urban areas in which the majority of the video was actually set. Also, the font of our ancillary texts was supposed to mirror that of the graffiti which appears in various parts throughout the video, to again keep with the urban theme of both the video and the print tasks.
However, with us starting the ancillary tasks from the very beginning as we weren't satisfied that it was the best we could have possibly achieved, we completely re-modelled the theme of our print tasks. However, the links between the print tasks and the video have also completely changed as a result, and the part of the video which now links to the print task is the beginning of the narrative, which is the part where the protagonist of the video, "The Girl", is safe and secure whilst she is in her house. This is a result of the image which features predominantley on both the cover and the promotional poster is a self-portrait by the actor who played "The Girl", which helps establish a link via the character featured in both tasks. Also, the vibrant colours used, a selection of greens and whites, help establish a sense of happiness and stability, to show a more colourful depection of "The Girl", helping suggest she is full of life and helps highlight her importance to the overall project.
Another link between both the print tasks and the video is not a concrete link, but more of a metaphorical one. As mid-way through the video, we learn that something is about to happen to "The Girl" through a use of a key change in the music and the use of many straight cuts to help establish tension. This level of threat is simulated in all three of our print texts, through the image of "The Wolf" featuring in all three texts. "The Wolf" is a metaphorical image of death, which is around "The Girl" at all times, and we wanted to create an idea that she is never truly safe, even we have created an established sense of safety (during our video, in the narrative, when "The Girl" is safe in her house she is still arguing with an unknown character at that time.) The fact that these new images are symbolic of "The Girl" in her safety zone, she is still under constant threat from something, and in our print tasks this threat is represented by "The Wolf".
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