Our Revised Evaluation

To evaluate our coursework, we were given the question of "How effective is the combination of your main product and the ancillary texts?" Before we edited our texts to achieve a better overall image of the product, one that was more polished and looked more professional, they were closely linked by their edgy urban theme, featuring the band against a rough city wall to link with the rough urban areas in which the majority of the video was actually set. Also, the font of our ancillary texts was supposed to mirror that of the graffiti which appears in various parts throughout the video, to again keep with the urban theme of both the video and the print tasks. However, with us starting the ancillary tasks from the very beginning as we weren't satisfied that it was the best we could have possibly achieved, we completely re-modelled the theme of our print tasks. However, the links between the print tasks and the video have also completely changed as a result, and the part of the video which now links to the print task is the beginning of the narrative, which is the part where the protagonist of the video, "The Girl", is safe and secure whilst she is in her house. This is a result of the image which features predominantley on both the cover and the promotional poster is a self-portrait by the actor who played "The Girl", which helps establish a link via the character featured in both tasks. Also, the vibrant colours used, a selection of greens and whites, help establish a sense of happiness and stability, to show a more colourful depection of "The Girl", helping suggest she is full of life and helps highlight her importance to the overall project. Another link between both the print tasks and the video is not a concrete link, but more of a metaphorical one. As mid-way through the video, we learn that something is about to happen to "The Girl" through a use of a key change in the music and the use of many straight cuts to help establish tension. This level of threat is simulated in all three of our print texts, through the image of "The Wolf" featuring in all three texts. "The Wolf" is a metaphorical image of death, which is around "The Girl" at all times, and we wanted to create an idea that she is never truly safe, even we have created an established sense of safety (during our video, in the narrative, when "The Girl" is safe in her house she is still arguing with an unknown character at that time.) The fact that these new images are symbolic of "The Girl" in her safety zone, she is still under constant threat from something, and in our print tasks this threat is represented by "The Wolf".

Our Revised Print Task

As we felt our print task was potentially restricting our progress, we decide to completely redesign our print tasks so that they were consistent with one another but of a much better quality. To achieve these, we moved away from the traditional urban city settings which we felt linked the print tasks to the video, to using a different form of artwork to help add to the overall appeal of the print tasks. The main image used on the covers/poster is a self-portrait of the main female character we used in our video, therefore still establishing a link between our video and our print tasks. Below are our final print products, which follow in the order of: Front Cover, Back Cover And Promotional Poster

Final Video

After we uploaded our final video to YoutTube, we have been able to finally link it to our blog, which allows you to see the full transition from the planning stage of the project to our final finsihed product.

Evaluation Of The Whole Project

After the production of our video and print tasks, we were assigned another task, to produce an evaluation of our overall project, and whether or not we thought it was a success. To do this, we were given four questions to answer, these questions were:

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
2. How effective is the combination of your main product and ancillary texts?
3. What have you learned from your audience feedback?
4. How did you use new media technologies in the construction and research, planning and evaluation stages?

These have enabled us to give all of our ideas on what we felt were our projects strengths and weakness, and also talk about the overall process of research, planning and production. To do this, we produced four short video clips, which we filmed and edited using the same software as we did for the video project (Adobe Premier Pro). The four video clips were to big to post on blogger, so decided to link them to our blog via a YouTube channel, so the attached links go to each respective question:

1. In what ways does your media product use, develop or challenge forms and conventions of real media products? http://www.youtube.com/watch?v=MXzZ4fWKIEk&feature=youtu.be
2. How effective is the combination of your main product and ancillary texts? http://www.youtube.com/watch?v=TCx8AQC7KN0&feature=youtu.be
3. What have you learned from your audience feedback? http://www.youtube.com/watch?v=b71rswVffDc&feature=youtu.be
4. How did you use new media technologies in the construction and research, planning and evaluation stages? http://www.youtube.com/watch?v=qDvkGrf3yd8&feature=youtu.be 

Audience Feedback For Print Task

To try and assess who our target audience would be, we had to ensure we got some level of sufficient audience feedback. For our print tasks, we left them out along with a big sheet of A2 paper, and asked for our target audience to give feedback. However, we asked for the feedback from students who do not do Media Studies as a subject, as we felt that an audience who weren't classed as 'media-savvy' would give more honest feeback, and focus on the overall structure of the project, as opposed to picking various aspects of the print task and focusing on those alone. This worked to an extent, as our audience picked up on various aspects they enjoyed, such as 'They loved the background', and highlighted the things they enjoyed about the print project. However, some of their feedback was not as in depth as we would have hoped for, such as 'I don't like the photo' but gave no elaboration on why they didn't like the photo.

Target Audience Questionnaire (Final Draft)

We have developed and improved the questionnaire we will give to our target audience to gain insight into their thoughts and ideas, and also we want to know what they think of our video/song, and give us feeback of what we can do to improve our video. The new revised questions which will hopefully give us a deeper insight to what our target audience are looking for in a music video are as followed:
Question 1: Did you enjoy the song? YES/NO Please say WHY?
Question 2: Did you enjoy the video? YES/NO Please say WHY?
Question 3: Did you understand the storyline of the video? YES/NO If NO, how do you think it could be made more understandable to the audience?
Question 4:  What would you classify as the genre of the video? How can you tell this?
Question 5: What do you feel could be improved in the video?
Question 6: Overall, how would you rate the Video? (With 1 being 'Very Good' and 5 being 'Very Poor')

Target Audience Questionnaire (First Draft)

To gain an insight into what our audience would like from us as the producers of the music video, we aim to have a focus group screening of our video, which would more likely consist of memebers of an AS-Level media class. To our knowledge, no-one in the class will know who we are, which will prevent bias when they give us feedback.
   The focus group will then be asked a questionnaire, consisting of six questions, which will help us gain insight into our target audience's thoughts on the video, and also, we can change our video according to how the feeback influences us. The questions on the questionnairre are as followed:
1. Did you enjoy the song? If NO, why not?
2. Did you enjoy the video? If NO, why not?
3. Did you understand the storyline of the video? If NO, how do you think the storyline could be made more understandable to the audience?
4. What genre would you class the music video as?
5. What was your own interpretation of what was happening in the video?
6. What do you feel could be improved in the video?